Your request: “investigation”

Anything to please

Author/Director Fabienne Game
Producer Arturo Mio
Country France
Length 52’
Year 2006

For over 6 months, filmmaker Fabienne Game followed the marketing team at Dove, flagship brand of the multinational Unilever. From briefings to debriefings, from a product campaign to a 'corporate' campaign, from the launch of a new shampoo to that of a slogan claiming every woman is beautiful, “Anything to Please” shows the daily grind of the marketing business and the formulation of a strategy whose ultimate goal is to get you, the consumer, hooked on a brand.


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